Are you ready for your close-up? Dove® is giving one real woman the ultimate close-up experience – a chance to show off her skin in a TV spot that will air during the season finale of ABC’s “Dancing with the Stars.” The Dove® Close-Up Challenge is a once-in-a-lifetime opportunity for a real woman to get a taste of what celebrities experience on the show.
It celebrates the launch of Dove® VisibleCare™, a revolutionary new line of body wash that actually gives women visibly more beautiful skin in just one week. Actress and former “Dancing with the Stars” contestant Jennie Garth will announce the contest in a Dove®-sponsored TV spot airing during the Oscars telecast, LIVE Sunday, Feb. 27 (8:00 p.m. ET) on the ABC Television Network.
Dove® is inviting real women everywhere to create a video up to 60-seconds in length sharing why they are ready for their close-up experience. The selected woman will receive a weeklong all-expense paid trip to Los Angeles where she will get an authentic “Dancing with the Stars” experience including training with a performer from the show, confidence coaching by Garth, and the ultimate opportunity: a “finale” of her own. She will get to show off her smooth moves and beautiful skin in front of America when she dances in a Dove®-sponsored TV spot in the season finale of “Dancing with the Stars” Monday, May 23 (8:00 p.m. ET) on the ABC Television Network.
Entries for the Dove® Close-Up Challenge are being accepted from 12:00 p.m. ET on Feb. 27, 2011 to 12:00 p.m. ET on March 26, 2011. Video submissions will be reviewed by a panel of judges who will determine the top entry. Visit www.dovecloseup.com for more information and to view the contest rules. No purchase necessary. Void where prohibited.
“This contest celebrates the launch of the Dove® VisibleCare™ Body Wash collection and brings to life our brand philosophy of spotlighting real women,” said Rob Candelino, Marketing Director, Dove U.S., Unilever. “We are thrilled to give one real woman this once-in-a-lifetime close-up experience on the ultimate dancing stage.